Electrolux

responsive web design

AUGUST 2016 - NOVEMBER 2016
ROLE: UX ARCHITECT
CLIENT: ELECTROLUX
AGENCY: HEAD LONDON

 

This project in under NDA and can't be shown or discussed in detail until at least Q1 2017. The project was a pilot of a major e-commerce site re-platforming.

My role on the project was UX lead:

  • Business analysis/requirements gathering
  • Leading the product team
  • Defining the vision and helping keep scope
  • Applying best practice e-commerce
  • Defining the experience through sketches and user flows
  • Working with UI Designers and Developers and a third-party overseas build partner